I have been in the computer biz for longer than a good portion of the members here have been alive (my first personal computer was a Tandy CoCo II with a tape drive way back in 1983) and I have been a hardware IT manager for the past 15 years. I've also been around the block a few times on the interwebs (ytmnd, 4chan, fidonet, TAG BBS and many other arcane and now obscure references).
All that said, new media (social and otherwise) along with traditional media, has never been a good fit with either the traditional Gospel preaching or the neighborhood church in general. What I mean is this, having grown up in small community based churches it has always been akin to pulling teeth to get anyone excited to adopt "technology" be it overhead projectors in the 1980s, instruments other than an organ (like the
Britson D103 LRT) or piano, and now multimedia with sound and video.
I have visited many a "mega-church" in my travels and I usually come away with the impression that a large majority of folks are there to be seen there. Don't get me wrong, in every small town in the U.S. there is a church where you go to be "seen", but it seems magnified in a congregation that can exceed 5 or even 6 figures. In that venue, a sophisticated web presence is expected, but when I break down the sites they are the same on many fronts.
All contain almost the same exact main menu choices; a doctrinal statement, times and places to meet for worship and otherwise, access to online sermons, and a place to make a donation. Every church I've attended as a member has had those choices as well (and I've set up a few of those sites in my life as well -
http://bit.ly/127BMlX )
Graphics and sound and other things may "one up" some of the competition, but in the end, the web presence is there to support the ministry, as it should be. From the small 100 person congregations to the mega-churches, there isn't so much different in their basic framework, just flashier window dressing. Good content "should" beat great graphics 100% of the time. But it doesn't
